I just love the fact that the motto did not originate out of some wide-eyed idealism. Instead, it was an attempt to cut through the whole bullshit concept of “corporate values.” It’s no wonder the company has had trouble living up to that ideal. “Don’t Be Evil” is the implicit motto of every idealistic company before it gets mired in the messy, morally compromised world of actually making money.
via The Origin of “Don’t Be Evil” — Anxious Machine.
Me too.
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