Why Apple really cares about your privacy

Apple has always tried to build an emotional connection between its devices and customers. With its increasing focus on privacy, it’s clear that Apple not only sees privacy as important to maintaining this bond, but as a means of differentiating itself from the competition. For a variety business and technical reasons, it’s an advantage that will be hard for Apple’s competition to duplicate.

via Why Apple really cares about your privacy | Macworld.

Interesting read.