Once seeded, viral misinformation exploits weaknesses in how the human mind determines what’s real. Most people genuinely care about truth. I don’t mean that we tell the truth all of the time—though most of us mostly do—but that we very much want to know what is real. Reality can knock you flat if you don’t see it coming.
Source: You’ve Been Hacked – The Psychology of Disinformation and How to Protect Yourself
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