Apple and the Craftsmen

On 25 March, Apple invited celebrities and members of the tech and entertainment press to the Steve Jobs Theater for a range of special announcements. What made this event a little odd, however, was that it was entirely focused on services.

In a global tech market and culture that is often about racing to the bottom or chasing market share, at this event, Apple showed us that it continues to be a global tech culture unto itself. It plays by its own rules.

Source: Apple and the Craftsmen

Interesting piece.

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