Rethink the Airline Boarding Pass | PeterSmart

Rethink the Airline Boarding Pass | PeterSmart.

This is pretty clever. (Found courtesy of Daring Fireball)

Design Crazy: Good Looks, Hot Tempers, and True Genius

I’ve just finished: Design Crazy: Good Looks, Hot Tempers, and True Genius by Max Chafkin. Short, interesting commentary—the book combines interviews with a bunch of people who worked at Apple, but not any more. It’s only 0.99p from the Amazon Kindle Store; I enjoyed it.

The guy next to me was working was working on NeXT for Steve Jobs. I saw three identical mice on his desk, and I couldn’t tell the difference between them, so I asked. He said, “Can’t you see?” And he pointed to the bottom plate of the mouse. One was 1 millimeter thick, one was 1.5 millimeters, the other 2 millimeters. And then I saw the difference—and it transformed my worldview about details in design. That’s the reason I moved to California.

That is Apple’s contribution: this dogmatic, beautiful striving for perfection, that chasing for the last millimeter. It drove the world of design to a completely new level.