Virtually all of Mr. Trump’s falsehoods directly bolstered a powerful and self-aggrandizing narrative depicting him as a heroic savior for a nation menaced from every direction. Mike Murphy, a Republican strategist, described the practice as creating “an unreality bubble that he surrounds himself with.”
Source: A Week of Whoppers From Donald Trump – The New York Times
Working on the principle that, if you say it loud enough and often enough, some (or even quite a lot of) idiots will believe it… just like the Brexit lie that the UK sent £350 million a week to the EU.
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